A kids' social app with grown-ups in the loop
Every kid builds their own little neighborhood, one block at a time. Only real friends live there. A grown-up says yes to every one. And the only score is how kind you are.
Family beta enrolling now. First invites go out mid-November 2026.
Kids today grow up online, and the pressure is real: school, friendships, activities, and a constant feed comparing it all.
Blockhood is a fun, kind place to learn social media the right way. It's only real friends, with no strangers, no grooming, no inappropriate content and no room for meanness.
These are the building blocks of healthy social media habits, in a community families can trust.
The gap
Most kids have a phone by 11 or 12. The big social apps say 13, and more and more parents and lawmakers say 16. So kids end up in the middle, either left out or sneaking onto apps that were never built for them.
53%
of kids have their own smartphone by age 11, and 69% by age 12.
Common Sense Media, 2019~40%
of kids ages 8 to 12 already use social media, even though most platforms say you must be 13.
U.S. Surgeon General, 202337%
of parents of 11- and 12-year-olds say their kid uses TikTok.
Pew Research Center, 202546%
of teens 13 to 17 say social media makes them feel worse about their bodies.
U.S. Surgeon General, 202365%
of U.S. parents support banning social media for kids under 16. Only 17% oppose it.
Pew Research Center, 202685%
of Americans want parents to give consent before a minor opens a social media account.
Pew Research Center, 2026Australia banned social media accounts for kids under 16 in December 2025, and U.S. lawmakers are debating the same idea. The message is the same everywhere: today's platforms aren't safe for kids.
Blockhood is built for the gap. It's a first social app with training wheels, where kids learn to post, share and cheer each other on, with real friends and a grown-up in the loop, years before the big apps.
Source: eSafety Commissioner, Australia See every source and helpful reading →Most apps are built to keep kids scrolling. Blockhood is built so they post a little, cheer each other on, and go play.
Every friendship needs a yes from both kids and both grown-ups. No searching, no public profiles, no strangers.
Every block waits 10 minutes before it goes up. It's time to check, and time to change your mind.
Mean words, private info like an address or school, and worrying posts are caught before anyone sees them, and a grown-up is told.
Photos, new friends and anything Blocky isn't sure about need a grown-up's yes. Grown-ups also choose daily blocks and app hours.
Friends cheer each other on with likes, kind stickers and replies picked from Blocky's list. There's nowhere to type something hurtful.
Nothing hangs around forever, so there's less pressure to be perfect.
A small number of posts each day and a feed that ends. No endless scrolling.
Points come from being kind: likes, stickers, replies and cheering friends on. No follower counts, no popularity contests.
One tap hides a post or blocks and reports a friend. A grown-up is told, and the other kid never knows who did it.
Block Posts
A block is a picture or a photo with a short caption, up to 150 characters. Kids only get a few a day, so they share the good stuff and then go live it.
Try it: tap the heart, pick a reply, or answer as the grown-up.
BlockhoodFound the biggest frog at the pond today!! 🐸
Blocky is checking your block
Planted tomatoes with my grandpa 🌱
Waiting 10 minutes gives you time to think before you share. You can still change it or take it back.
Reply to PuddleJumper
Pick one. Blocky's list only has kind ones.
Or send a sticker
🔒 Grown-up controls
Blockhood: Ava wants to post a photo. OK to share it with her friends?
"Sunset at the lake with my cousins"
🔒 Always on: 10-minute check · 50-hour fade · no DMs
For grown-ups
Grown-ups get a simple text when something needs a yes. Everything else runs quietly in the background.
A small themed neighborhood for a dance team, a soccer team or the kids on your street. Kids pick team colors and a theme, and every family's grown-up says yes before their kid moves in.
Themes so far: Candyland, Spooky Town, Winter Wonderland, Cloud Land and Jungle.
Chess, mini golf, Boat Blast, crosswords, trivia and more. No chatting in games, just friendly cheer buttons, and everybody gets a "good game."
Family beta, now enrolling
Tentative start: first family invites go out mid-November 2026, in small groups.
We're inviting a small group of families to test Blockhood before it launches. Your feedback decides what we fix, keep and build next.
Best for kids about 8 to 16 who already have a few friends who'd join too.
Thank you. We'll email you an invite and the family agreement as spots open up.
Since your kid is under 13, the invite will walk you through setting Blockhood up on your own iPhone so you can use it together.